We are a source of new ideas and growth, helping our clients, usually Global Fortune 250 firms, to thrive in times of tumultuous change, like these.

We work with clients to engage their markets and customers, study and solve problems and learn new things. We do this by leading collaborative research and design projects.

Armed with creative methods and powerful tools and through a network of connected and talented people all over the world, we grapple with the big problems of the day and help our clients to change and bring change -- bettering lives and bettering living for people everywhere.



The Van Moment: or, Why products aren't valuable

It is a common mistake to assume that value is associated with products, especially in business to business markets. An example of this mistake is the interchangeable use of the terms supply-chain and value-chain.


Danfoss faced a critical decision: where invest to build energy efficiency equipment. Our research confirmed a growing market and that the mid-western U.S. made the most sense. The Illinois plant was built in 2009 and will expand in 2012.


Our expertise helped ITT become a leading plant performance services company, helping clients to lower operating costs and improve the productivity of the machines that make paper, plastics, chemicals and energy products.

Our process helped a Milwaukee educational not-for-profit put its lakefront development plans back on track after fits and starts, helping to bring hands-on learning about water resources to thousands of city kids.