We are a source of new ideas and growth, helping our clients, usually Global Fortune 250 firms, to thrive in times of tumultuous change, like these.
We work with clients to engage their markets and customers, study and solve problems and learn new things. We do this by leading collaborative research and design projects.
Armed with creative methods and powerful tools and through a network of connected and talented people all over the world, we grapple with the big problems of the day and help our clients to change and bring change -- bettering lives and bettering living for people everywhere.
Thinking
Caught between price and value
Do customers ever pick a favorite company based on low price?
Or, does being favorite mean that a price premium is anticipated?
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Our research helped Bucyrus develop an empathetic, customer-focused approach to product development. Caterpiller noticed, and then bought Bucyrus. The company is now the largest mining equipment supplier in the world.
Johnson Controls Facility Management capabilities seemed to align well with the burgeoning Health Care market. Our research helped the company develop its market entry strategy, leading to rapid growth and high returns.
Our information technologies help global OEMs to keep tabs on their installed base, their customer's production assets and risks and their customer service performance levels, building customer loyal and generating new aftermarket revenue.