FiveTwelve Group is a research and consulting firm that works to improve way that businesses, investors and member organizations listen to their customers and markets and how they act on what they learn.

We provide dramatic competitive advantages to our clients, by deepening their understanding of value, power, opportunity and risk, quickly and with far-reaching positive consequences for everyone.

We do this through a highly effective process called RADCL, for Research and Decide Collaboratively, a best practice for fact-driven, creative decision-making in high performing organizations, and through the RADCL Software, a groundbreaking technology platform for gathering, analyzing and sharing intelligence.

RADCL is simply a more effective way to conduct Voice of the Customer, Customer Satisfaction, Market Attractiveness, Value and Power Mapping, or Concept Testing research, because it yields highly useful information with which teams can take action and create value.