We are a source of new ideas and growth, helping our clients, usually Global Fortune 250 firms, to thrive in times of tumultuous change, like these.

We work with clients to engage their markets and customers, study and solve problems and learn new things. We do this by leading collaborative research and design projects.

Armed with creative methods and powerful tools and through a network of connected and talented people all over the world, we grapple with the big problems of the day and help our clients to change and bring change -- bettering lives and bettering living for people everywhere.



Good, better, best segmentation


Businesses frequently group their customers and potential customers in order to assign resources more effectively. To do this, they must have some information that provides insights and that can be described and is distinguishable.


Our research helped a global solar inverter technology company see the vast potential in the US solar market, leading to investment in plant and people, and gigawatts of new solar generating capacity in 2012.

Johnson Controls Facility Management capabilities seemed to align well with the burgeoning Health Care market. Our research helped the company develop its market entry strategy, leading to rapid growth and high returns.

Our process allows Metso to continuously monitor customer feedback from nearly everywhere in the globe with low administrative support but measurable and quick gains in service and product improvements and customer satisfaction.