We are a source of new ideas and growth, helping our clients, usually Global Fortune 250 firms, to thrive in times of tumultuous change, like these.
We work with clients to engage their markets and customers, study and solve problems and learn new things. We do this by leading collaborative research and design projects.
Armed with creative methods and powerful tools and through a network of connected and talented people all over the world, we grapple with the big problems of the day and help our clients to change and bring change -- bettering lives and bettering living for people everywhere.
Thinking
The Van Moment: or, Why products aren't valuable
It is a common mistake to assume that value is associated with products, especially in business to business markets. An example of this mistake is the interchangeable use of the terms supply-chain and value-chain.
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Our research helped Bucyrus develop an empathetic, customer-focused approach to product development. Caterpiller noticed, and then bought Bucyrus. The company is now the largest mining equipment supplier in the world.
Our innovation work helped a global water technologies company design smaller, energy-efficient, portable waste-water treatment plants that are used in remote and hard-to-reach locations and where water re-use is vital.
Our process helped a Milwaukee educational not-for-profit put its lakefront development plans back on track after fits and starts, helping to bring hands-on learning about water resources to thousands of city kids.