Frequently, R&D produces nothing that customers want. Better for betters' sake isn�t enough � an idea has to broaden appeal in order to provide a growth platform. When a company has plans to grow through innovation, it is more important to adopt a value-based research and decision-making method than to boost the R&D budget.

FiveTwelve Group's Customer Value Research (CVR) provides the new concept reconnaissance that is necessary for client development teams to quickly deliver new and better customer-relevant ideas, over and over. It asks the questions: "What do you think of this idea?; How would you make it better?; What do I need to do for you to make it valuable for you?.

Check Project Goals:

• Shorten development cycle
• Reduce risk and costs associated with development
• Improve launch results and sales pace