FiveTwelve Group's RADCL Research System is a comprehensive software application for managing the process of business research and sharing the results. It is designed for organizations that collect and study information to make more effective decisions and to use what they learn to improve business performance.

What does it do?

Research Project Management The RADCL Research System helps businesses manage every facet of business research. It allows you to capture qualitative and quantitative information from surveys, focus groups, online polls, even conversations; perform meaningful analysis, parse the data in multiple ways and explore new hypotheses; inventory, mine and track historical trends and more.

Research Communication The RADCL Research System is based on the simple, proven RADCL (Research and Decide Collaboratively) research method, combining process and technology and creating a rich and productive environment in which to make important decisions. In it, teams set objectives, learn by sharing and debating hypothesis and findings, and then reach a logical, fact-based conclusion together. Everyone has access to the raw data and analytic tools so they can become intimately familiar with the research and even test their own hypotheses. As team members learn on their own, they can push findings to other members or groups, so learning becomes a shared experience. Because the data is online and updated in realtime, users can limit their time commitment but maximize their intellectual contribution.

Research Library The RADCL Research System solves the persistent problem of lost or forgotten conclusions caused by misplaced documents or when people and their experiences move on. It provides a single place to go to find the answers to questions asked in research, when ever, how ever, and where ever it was conducted. Data collected years ago can be compared to data that is just coming in. Data collected for one project can be mined to support another. Data in different languages can be brought together into one. By building a library of business research in the RADCL Research Tool you protect your investment and your competitive advantage.

The RADCL Research System represents a watershed in business strategy and marketing. For years, businesses have only been able to easily access and study internal information like sales history and employee performance, so they've had to depend on a wide range of 3rd party researchers and consultants to advise on external factors like market conditions and customer behaviors. As a result, critical customer and market information has remained disconnected from the business management process and from other, related external information. The RADCL Research System change the game by:

• Making external business intelligence available throughout the business, so that change comes easier
• Tying the lessons of one research project to another, or many research projects into one, creating a cohesive and clearer market and customer picture.
• Translating what is learned in discussions and observations into simple ideas and action steps.

To learn more about the RADCL Research System, including Functions, Modules, Technical Details and Options, download this Fact Sheet.

To learn more about RADCL, download the white paper "Radically Better Business Research", or register join our next Webex, to see RADCL in action..

Beyond RADCL Research System, we also offer RADCL Research, and RADCL Training