Every year product and service companies and investors spend billions on research to support important decisions. Yet only one out of four research projects actually result in an action. The other three are shelved. Why is so much time and money wasted?

In conventional research, the researcher is the primary thinker and the recipients are secluded from the learning, except as jurors of the final presentation. Unfortunately, when learning is isolated from the people who will have to act on the conclusions, the risk of a poor decision is very high.

RADCL, pronounced "radical", for Research and Decide Collaboratively, is a simple, proven research method that combines process and technology to create a rich and productive environment for important decisions.

Why is RADCL better?

In RADCL Research, all of the people who will own a stake in the result are linked by thinking. The collective intelligence of the business team is used to solve problems. Teams set objectives, learn by sharing and debating the hypothesis and the findings, and then reach a logical, fact-based conclusion together.

Teams and team members interact in an open forum. Everyone has access to the questions and answers, the raw data and a library of analytic tools. Individuals can become intimately familiar with the research and even test their own hypotheses. As they learn on their own, they can push findings to other members or groups, so learning becomes a shared experience. As a result, everyone's time is used wisely and everyone learns.

What is RADCL Useful For?

RADCL is used by value-driven global Fortune 500 public and privately-held mid-market businesses and private equity firms around the world to speed decision making and increase their return on investment in research.

While RADCL will improve common poll-based research like customer satisfaction and brand preference, it is most powerful for exploration, where new learning is required to support the creative or decision processes.

RADCL CVR (CustomerValueResearch) projects are designed for companies who must listen to their customers in order to create new customer value:

• Understand customers' goals and obstacles to create products and services that matter
• Measure their performance to expectations, and learn what must be done to secure relationships and grow sales
• Test the relevance and interest in an idea to streamline development and improve commercial success
• Create simpler, richer programs for customers and customer groups with special needs

RADCL IVR (IntangibleValueResearch) projects are designed for investors and managers who need to know more about the companies and markets in which they plan invest. RADCL provides the hard to find information required to build a complete picture of a business environment, like:

• Detailed competitive alternative understanding
• Accurate market size, shape and structure
• Value and power maps
• Near term and mid-term action and program planning
• Strategic implications - roll, hold, harvest, build

To learn more about the RADCL Research Projects, including Process Steps, Outcomes, Roles and Timing, download this Fact Sheet.

To learn more about RADCL, download the white paper "Radically Better Business Research", or register join our next Webex, to see RADCL in action..

Beyond turnkey research, we also offer The RADCL Research System, and RADCL Training