Most business processes were developed when wealth was measured in assets - today, wealth is created with the implementation of new ideas. So many research and development processes, legacies of dated business systems, are costly, inefficient and don't allow for effective decision-making regarding the implementation of new ideas. Consider that:

• Better for betters' sake isn't enough - an idea has to broaden appeal in order to provide a growth platform
• Lack of customer value understanding creates a costly cycle of premature launch, reconfiguration and re-launch
• Much R&D produces nothing that customers want, and shareholders understand this - creating a "speculation penalty"

FiveTwelve Group provides clients with a simple, repeatable approach to the use of customer value as their growth platform. Customer Value Research (CVR) is a streamlined development process. It mixes simple and logical project steps with easy to use technology tools that make customer value understanding accessible and tangible to inform decision making and planning at all levels - strategic, predictive and tactical. We help small and large organizations use what they learn to decide which customers to pursue, which products and services to sell and what capabilities to invest in. For our clients, CVR leads to new sales and higher profits.

Who do we work with? | How does CVR work? | Why is CVR Better?