We are experts at framing problems and challenges, identifying sources, asking good questions and probing for insight. Working with engaged client teams, we mine feedback, test and re-test concepts and create solutions to complex problems.
Usually, our work is part of business research and development or a business investment. Our projects are designed to arrive at a conclusive decision to design a new product or service, enter or exit a market, invest in people or training, or find a new use for technology.
We bring a wide variety of market engagement techniques, from hosting large-scale, multi-disciplinary charrettes, to conducting robust individual interviews with experts (bucketed with client help), to highly quantitative, online and blind surveying and observation. Of course our projects conclude with a final product - a report, a concept or a specification that includes market size and trends, revenue projections and action plans to make it happen.
But most importantly, our clients gain new insights, important relationships, and keen advantages ensure that specific action can be taken quickly, that inform their work well beyond the project.