In the conventional, hierarchical way of making decisions, executives surround themselves with advisors and consultants that can whisper a secret tidbit, and in the worst case, the next day the re-organization...
It's counter to think that research should be designed to flex based on what is known at the moment, but it's actually a sign of effective communication and learning.
If you read or hear something often enough, true or not, related or unrelated, you might begin to believe it, or you might draw a flawed conclusion. Especially when thinking about pricing.
There is tiny triangle in Northern Italy, roughly between Florence, Venice and Como, where there is more concentrated skill and capacity to produce fine mechanical things per capita than anywhere else...
Since action is what creates value, what are the factors that lead to action? For all the behavioral and market study on the subject, it seems, we still don't agree.
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