In traditional business planning or design projects, groups work separately and communicate through layers, leaving interpretation to the researcher. When the thinking is isolated from the organization that will later act upon the conclusions, communication weakens or stalls between administrative layers and the project morphs into a series of report re-writing exercises. At the core of this problem is the fact that information is not shared along the way. It can't be explored, it can't evolve, and as a result it can't be easily digested by the business.
From project start to finish, RADCL links the stakeholders to learning, not just data, and taps the combined intelligence of teams to solve problems. RADCL provides the space, the steps, and the connections necessary for critical thinking and new concepts to emerge and guide the work. We engage these teams in the deep intellectual and creative work in order to ensure complete understanding, seamless hand-off and long-term commitment and ownership of the resulting ideas.
Download the white paper "Radically Better Business Research" to learn about how RADCL dramatically improves VOC-informed business decision-making.