Better research and creativity is key to improving business innovation and performance and value. The concept is simple and proven: listen for customer problems and respond with winning products, services and models.
We know that companies are running lean, and employees are often buried under too much work. At the same time, in any project we do, the client must own the idea and the market must embrace it.
So we agree on the best, most efficient, and most powerful format to wrestle with problems, share and refine ideas and agree on solutions.
We engage our clients early in the process to agree on who will make up a team, what problems we will tackle, and how we go about it. Together, we design the best research method for the challenge, agreeing on who has the answers, the questions we will ask, and how we will ask them. Then, as we conduct the research, we debate the findings, adapt to new ideas -- surprises and confirmations -- to ensure that we make the most progress, as fast as possible.
We ask our clients to engage intellectually (as opposed to transactionally) ensuring that they get the most out of the effort, while not complicating their lives and schedules. In this way, our work is open and sized appropriately.