Every year product and service companies and investors spend billions on research to support important decisions. Yet only one out of four research projects actually result in an action. The other three are shelved. Why is so much time and money wasted?

In conventional research, the researcher is the primary thinker and the recipients are secluded from the learning, except as jurors of the final presentation. Unfortunately, when learning is isolated from the people who will have to act on the conclusions, the risk of a poor decision is very high.

RADCL, pronounced "radical", for Research and Decide Collaboratively, is a simple, proven research method that combines process and technology to create a rich and productive environment for important decisions.

In RADCL Research, all of the people who will own a stake in the result are linked by thinking. The collective intelligence of the business team is used to solve problems. Teams set objectives, learn by sharing and debating the hypothesis and the findings, and then reach a logical, fact-based conclusion together.

Teams and team members interact in an open forum. Everyone has access to the questions and answers, the raw data and a library of analytic tools. Individuals can become intimately familiar with the research and even test their own hypotheses. As they learn on their own, they can push findings to other members or groups, so learning becomes a shared experience. As a result, everyone's time is used wisely and everyone learns.

In order to provide the most value to our clients, we tailor elements of the RADCL process to suit the client's needs:

• RADCL Research projects support business decisions that requires new knowledge. We take full responsibility for acquiring and dispensing to the teams that will use what they learn to decide and act. A proposal for research always includes a target sample, project term, the roles of the participant and specific stage deliverables to drive the decision.
• RADCL Research System is a comprehensive software application for managing the process of business research and sharing the results. It is designed for organizations that collect and study information to make more effective decisions and to use what they learn to improve business performance.
• Through RADCL Training we extend our techniques and tools into our clients' organizations. We offer a spectrum of training, from research design and survey creation assistance, to a full enterprise-level RADCL process implementation.

To learn more about RADCL, download the white paper "Radically Better Business Research", or register join our next Webex, to see RADCL in action.